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Teams and groups

Team Coaching

Coaching that works with the team as one unit, to align it around shared goals and improve how it works, communicates and decides.

Also searched as: team coaching, leadership team coaching, high performing teams, team development Saudi Arabia, team effectiveness, team building Riyadh, leadership team coaching Saudi Arabia

Team CoachingCertified coach
What it is

A team's performance is not the sum of its members. A team of strong individuals can underperform because of weak coordination, unclear roles or low trust.

The team coach works with the team in regular sessions on shared goals, follows agreements between sessions on the platform and measures change at team level.

We deliver Team Coaching for government, semi-government, private and non-profit organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online, in Arabic and English.

Focus areas

Six focus areas chosen around the participant and the organisation

Shared purpose

Agreeing what the team wants to achieve.

Roles and responsibilities

Who does what, and when.

Trust and safety

An environment for candid discussion.

Managing conflict

Turning disagreement into productive debate.

Shared decisions

Clear decision-making mechanisms.

Accountability

Following up commitments between members.

Who it is for

Who benefits

Leadership teams

Executive and senior management teams.

Project teams

Temporary cross-functional teams.

New teams

After mergers or reorganisation.

Struggling teams

Facing conflict or declining results.

Programme journey

From diagnosis to measured impact

1

Diagnosis

A baseline assessment and interview to set the starting point and priorities.

2

Agreeing goals

The participant, coach and organisation agree goals and success indicators.

3

Sessions

Regular sessions with a certified coach, in person or online.

4

Between sessions

The AI coach and the simulation lab to apply what was discussed.

5

Mid-point review

Reviewing progress and adjusting goals when needed.

6

Measuring impact

A post-programme assessment and an impact report for the organisation.

From the tools library: Simulation lab

Participants rehearse critical situations before they happen

Between sessions, participants hold realistic conversations with characters from their own workplace. Each character reacts to their approach, and every attempt ends with a scored review they discuss with the coach.

1Managing a disagreement between two members in a meeting
2Agreeing next quarter's priorities
3Confronting a member who does not keep agreements
4Leading a discussion about declining team results

Improvement curve: Managing a disagreement between two members in a meeting

First attempt58%
Second attempt71%
Third attempt86%
Simulation lab
Simulation labFrom the platform
From the platform

Every step documented from the first session

The coach follows goals, steps and commitments in one portal, and the organisation receives general progress reports without seeing session content.

Programme reports
Programme reportsFrom the platform
Goals and indicators
Goals and indicatorsFrom the platform
Impact

Four levels for measuring programme return

Level 1

Reaction

Sessions, participation and session ratings.

Level 2

Learning

Simulation scores and their improvement across attempts.

Level 3

Behaviour

Coach-approved evidence, manager confirmation and 360 before and after.

Level 4

Results

Before-and-after work indicators linked to programme goals.

FAQ

Frequently asked questions about Team Coaching

How is team coaching different from team-building workshops?+

A workshop is a one-off activity. Team coaching is a regular process that works on the team's real goals and ways of working.

What team size works best?+

Usually small and medium teams. Larger groups get a programme designed around sub-teams.

How is team improvement measured?+

Through agreed team indicators, regular surveys on ways of working and programme reports.

Can it be combined with individual coaching?+

Yes, often with one-to-one coaching for the team leader or members.

How much does Team Coaching cost?+

The cost depends on the number of participants, the scope and the tools used. We send a detailed quotation after understanding your needs — request a demo and you will receive it within two working days.

Do you offer Team Coaching outside Riyadh?+

Yes. We serve organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online.

Start your Team Coaching programme

Our team will contact you within two working days, with a trial account.