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Mirqat
Performance and skills

AI Coach and Voice Coaching

An AI coach that speaks Arabic by voice and text with an animated avatar, available any time on any device, working as an extension of the human coach rather than a replacement.

Also searched as: AI coaching, AI coach, virtual coach, digital coaching platform, Arabic AI coach, voice AI coach, online coaching Saudi Arabia, coaching app Arabic

AI Coach and Voice CoachingCertified coach
What it is

A human coach cannot be available to every participant whenever they need to think through a situation or prepare for a meeting.

The AI coach fills that gap: it follows a professional coaching method, asks more than it tells, remembers the participant's goals and context, and draws on the organisation's references with citations.

We deliver AI Coach and Voice Coaching for government, semi-government, private and non-profit organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online, in Arabic and English.

Focus areas

Six focus areas chosen around the participant and the organisation

Daily coaching

Short sessions whenever needed.

Preparing for situations

Getting ready for a meeting or important conversation.

Following commitments

Reminders and review of completed steps.

Practice

Suggesting the right simulation for each goal.

Voice and text

Voice conversation in Arabic and English, or text.

Clear boundaries

Always identifies itself and refers to a human coach when needed.

Who it is for

Who benefits

Large cohorts

Coaching for many people at an affordable cost.

Between coach sessions

Keeping application going between sessions.

Field supervisors

Mobile access any time.

Training programmes

Turning learning into application.

Programme journey

From diagnosis to measured impact

1

Diagnosis

A baseline assessment and interview to set the starting point and priorities.

2

Agreeing goals

The participant, coach and organisation agree goals and success indicators.

3

Sessions

Regular sessions with a certified coach, in person or online.

4

Between sessions

The AI coach and the simulation lab to apply what was discussed.

5

Mid-point review

Reviewing progress and adjusting goals when needed.

6

Measuring impact

A post-programme assessment and an impact report for the organisation.

From the tools library: Simulation lab

Participants rehearse critical situations before they happen

Between sessions, participants hold realistic conversations with characters from their own workplace. Each character reacts to their approach, and every attempt ends with a scored review they discuss with the coach.

1Preparing for a difficult meeting tomorrow
2Reviewing a step not completed this week
3Thinking through a delegation decision
4Summarising a session into a plan

Improvement curve: Preparing for a difficult meeting tomorrow

First attempt58%
Second attempt71%
Third attempt86%
Simulation lab
Simulation labFrom the platform
From the platform

Every step documented from the first session

The coach follows goals, steps and commitments in one portal, and the organisation receives general progress reports without seeing session content.

AI coach conversation
AI coach conversationFrom the platform
Simulation lab
Simulation labFrom the platform
Impact

Four levels for measuring programme return

Level 1

Reaction

Sessions, participation and session ratings.

Level 2

Learning

Simulation scores and their improvement across attempts.

Level 3

Behaviour

Coach-approved evidence, manager confirmation and 360 before and after.

Level 4

Results

Before-and-after work indicators linked to programme goals.

FAQ

Frequently asked questions about AI Coach and Voice Coaching

Does the AI coach replace the human coach?+

No. It extends the human coach between sessions and can run alone in large programmes, referring participants to a human coach when needed.

Does it support Arabic voice?+

Yes. Voice and text in Arabic and English, with an animated avatar or text only.

Who can see my conversations?+

Conversations are private to the participant. The programme manager only sees general progress indicators.

Can it be tailored to our organisation?+

Yes. It uses the organisation's references, policies and terminology, and its coaching method and boundaries can be configured.

How much does AI Coach and Voice Coaching cost?+

The cost depends on the number of participants, the scope and the tools used. We send a detailed quotation after understanding your needs — request a demo and you will receive it within two working days.

Do you offer AI Coach and Voice Coaching outside Riyadh?+

Yes. We serve organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online.

Start your AI Coach and Voice Coaching programme

Our team will contact you within two working days, with a trial account.