Performance Coaching
Coaching that starts from a specific performance gap, turns it into goals, indicators and weekly steps, and follows progress until results show at work.
Also searched as: performance coaching, performance improvement plan coaching, employee performance coaching, productivity coaching, employee performance coaching Riyadh, performance improvement Saudi Arabia
Certified coachMany performance improvement plans remain documents nobody follows. Employees know what is expected but need help turning it into daily behaviour.
Performance coaching links every session to a clear indicator, uses the platform to set steps and send reminders, and involves the line manager in confirming improvement.
We deliver Performance Coaching for government, semi-government, private and non-profit organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online, in Arabic and English.
Six focus areas chosen around the participant and the organisation
Defining the gap
Analysing the difference between current and expected performance and its causes.
Measurable goals
Clear, agreed goals and indicators.
Improvement plan
Practical weekly steps linked to the goals.
Obstacles
Addressing skill or work-condition barriers.
Feedback
Using feedback from managers and colleagues.
Sustainability
Keeping the improvement after the programme ends.
Who benefits
Performance improvement plans
Employees on formal improvement plans.
After annual reviews
Addressing gaps the review revealed.
New roles
People who need to reach full performance faster.
Leaders and teams
Improving a unit's performance indicators.
From diagnosis to measured impact
Diagnosis
A baseline assessment and interview to set the starting point and priorities.
Agreeing goals
The participant, coach and organisation agree goals and success indicators.
Sessions
Regular sessions with a certified coach, in person or online.
Between sessions
The AI coach and the simulation lab to apply what was discussed.
Mid-point review
Reviewing progress and adjusting goals when needed.
Measuring impact
A post-programme assessment and an impact report for the organisation.
Participants rehearse critical situations before they happen
Between sessions, participants hold realistic conversations with characters from their own workplace. Each character reacts to their approach, and every attempt ends with a scored review they discuss with the coach.
Improvement curve: Discussing a low performance rating

Every step documented from the first session
The coach follows goals, steps and commitments in one portal, and the organisation receives general progress reports without seeing session content.


Four levels for measuring programme return
Reaction
Sessions, participation and session ratings.
Learning
Simulation scores and their improvement across attempts.
Behaviour
Coach-approved evidence, manager confirmation and 360 before and after.
Results
Before-and-after work indicators linked to programme goals.
Frequently asked questions about Performance Coaching
How is performance coaching different from performance management?+
Performance management is the organisation's system for setting and reviewing goals. Performance coaching is individual support that helps the employee actually achieve them.
Can it be used with formal improvement plans?+
Yes. It can be part of the plan while sessions stay confidential and only progress indicators are shared.
How are goals and indicators set?+
In the first session, agreed between the participant, the coach and the line manager, and linked to the organisation's approved indicators.
Who sees the results?+
The manager and programme manager see the agreed progress indicators; session content stays confidential.
How much does Performance Coaching cost?+
The cost depends on the number of participants, the scope and the tools used. We send a detailed quotation after understanding your needs — request a demo and you will receive it within two working days.
Do you offer Performance Coaching outside Riyadh?+
Yes. We serve organisations in Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar and across Saudi Arabia and the GCC, in person or online.
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Start your Performance Coaching programme
Our team will contact you within two working days, with a trial account.